Ammar Ahmad is the young founder of AMR Hair and Beauty, whose dedication to his craft has left other businesses in his wake. His story begins at grassroots, in South-West Sydney with five siblings and a mother who raised all six children on her own. He remembers the financial struggle of his childhood with a painful familiarity but for him, it is an incentive to keep striving forward – not a form of self-pity, but a deep, personal brand of motivation.