It’s easy to worry about every little detail when it comes to selling houses but according to Eric Wong, dedicated agent of Zikira Properties, there are things that are out of the seller’s control, which he will never focus on.
When selling, it’s important that an agent is only focusing on things that can be controlled. When done right, the agent won’t be leaving anything up to fate.
YOUR PROPERTY
What’s IN your control?
The condition of the property can be changed depending on your budget and time constraints. From just throwing out old items to hiring a stylist for rented furniture/decor, you’re the boss when it comes to how much you want to change! Renovating parts of the house? Fully rebuilding the property? You’re in charge.
What IS NOT?
You can’t change specific geographic factors like land size, street location, local school catchment, and access to public transport. Improve the interior of your property so buyers can compromise on the things you can’t control.
YOUR MARKETING
What’s IN your control?
You can adjust the budget! Things like putting your house at the top of the search on portals like domain.com.au and having effective social media ads are essential. Depending on budget flexibility, you can also try print pamphlets, newspaper listings and signboards to help attract different buyers.
What IS NOT?
It’s impossible to tell where the best buyer will come from! You can, however, take as many measures as you can to find them. Although internet provides you with access to most potential buyers, the best buyer for your property could be someone that accidentally sees it in the local papers.
YOUR AGENT
What’s IN your control?
The agent you choose is up to you. Make sure you ask good questions so you get a transparent overview of their processes, such as how they’ll handle buyer’s complaints. Listen to the answers and trust your gut! Will they do everything they can to help you reach the best price?
What IS NOT?
How an agent actually negotiates with buyers is out of your control. Most sellers assume that little negotiation is needed for auctions, but fail to recognise that it’s the agent’s skill that determines if the right buyers will show up.
